Offline driving Online
Published 5 years, 11 months ago in marketing + advertising, travel
I arrived this morning in Atlanta after a quick flight from Austin on Delta. I enjoyed the quick walk through the Atlanta airport on my way to a cab. The cab driver was very friendly and got me to my destination right on time.
I spent the majority of the day meeting people, discussing ideas about ‘local’ advertising and how a traditional sales force can work with a non-traditional advertising sales force. After wrapping up my last meeting, I walked over to the Wyndham in downtown.
Check in was quick and efficient, and the staff was very pleasant. I went up to my room and debated going out to dinner for a minute before opening the TV cabinet, sitting down with the computer and getting to work on the Wayport high-speed access line in the room. I called the wife and let her know how the day went as I mindlessy flipped through the channels on the TV.
I ordered room service (Capellini al Pomodoro, a salad, and a glass of wine) and started surfing the web a bit. I caught up on the past 24 hours worth of email and read a few sites online like marketingfix and E&P just to stay on top of the day’s news.
After dinner, while surfing the web, I got a knock on the door from room service again. I thought that was odd, until I saw what was delivered. The Wyndham room service staff member brought me a box of crackers, round of gouda as well as a few raspberries on a platter with a Coke and bottled water with a hand addresses ‘welcome’ card from the “Wyndham By Request Team.”
They were inviting me to join the Wyndham By Request program and pointed me to www.wyndham.com as the place to join. Since there is a high-speed internet account in my hotel room, I joined tonight.
Great use of offline to drive online in a personal way.
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I lived in a Wyndham for about 6 months last year. Wayport used to be free for By Request members… and since By Request is free it is a no brainer to join.
Same here, I loved the Wayport service. The Wayport support staff was even friendly and helpful whenever I needed them. Most of the Wyndhams with Wayport also provide their wireless service. It’s usually only available in the lobby and conference rooms, but in my experience there’s also a fair amount of bleed into adjacent guest rooms.
As for ByRequest, it puts every other hotel chain to shame. I loved walking into the Dallas hotel room and knowing there would be something provided that I had picked out on their website (usualy fruit and a bottle of water and or wine). You can even pick what paper you’d like in the morning. Of course, Wyndham doesn’t provide the other frequent guest perks that a lot of the competitors do, but the combo of the in room service and the general standard of living wins in my book.