inluminent

I read this story today, about Virgin Atlantic Airways having to replace all of their mother and baby room table because passengers are using them to join the elusive ‘mile high club’ and thought to myself “is that good or bad PR?”

I mean look at it this way:

1. Virgin gets in the public eye for something that not horrendously frightening.
2. Virgin gets in the public eye of people that are looking for a good time (something Virgin is pretty sononymous for).
3. Airbus gets it name mentioned again, even though they really just make a commodity that most people can’t even think of affording.
4. Richard Branson gets to stroke his ego one more time (which he loves to do) for just having his company’s brand in front of people.

So, the question is, is this good PR? Well, it’s not bad PR, but it’s also not good PR, IMO.

If I were an airline company, I’d take it in a heart beat though, considering all of the bad press that industry has gotten over the past year… and it can’t hurt to be part of the water-cooler discussions can it?

You know, I bet its great PR in the UK, though, now that I think about it. The Brits have a great sense of humor when it comes to things sexual in nature.