Advertisers and Readers
Published 4 years, 7 months ago in marketing + advertising, publishing + contentAngie McKaig again inspires me with “please stop making my eyes hurt“.
Angie underscores the importance of readers to publishers that support their work with advertising, and she also makes clear the importance of good advertising to readers. Advertising and editorial have to work together on the web more than in any other medium, in my opinion, because there are so many alternatives out there for web users.
Great report Angie.
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