I use LinkedIn to advertise open positions in my company, but, I do it for free, instead of paying for them (we also use Craigslist and the University of Texas Access website for former graduates, since we’re in Austin). All of these options are free. Craigslist and UT Access are great sources of candidates. LinkedIn can be a good source for mid-senior level candidates, but more importantly, it’s a way of advertising your company’s growth or success to your peers, colleagues and associates. When people see your job ad, they usually think something like “Great, John’s company is hiring and growing… that’s awesome!” Posting a job on LinkedIn also gets me back in touch with people I haven’t had a chance or need to talk to in a while, which is an added bonus… as a sales person, there are reasons to talk to people that might be able to bring me business or vice-versa, but I might not be as good at keeping in touch as I should be all the time.
LinkedIn redesigned their website sometime in the past 6 months, and I found myself needing to post a job listing to send to my connections on LinkedIn last week. The old design made it easy to find with a “don’t want to pay now, send your job listing to your connections” call to action ad on the job posting page. With the new design I couldn’t for the life of me figure out how to post a job listing for free. So this quick guide is for all of you looking to send a free job posting on LinkedIn to your connections:
1. Login to your account.
2. In the menubar at the top click on “jobs -> post a job”. This takes to you the “Compose a job” section of the “Hiring and Recruiting” section of LinkedIn.
3. Then “compose” the job you want listed.
4. Click “Save Draft” or “Next” it doesn’t matter* (hitting “Next” will save your job posting as a draft)
*I’m assuming it doesn’t matter, you just have to then make sure you don’t actually pay for the job posting on the next page if you click “Next”
5. Click on the “Manage Jobs” tab in the “Hiring and Recruiting” section (you should be there still)
6. On the right, click on “Distribute” next to the job you just posted as a draft.
7. From there, just select your connections and send the posting. Note: You are limited to a certain number of connections, so if you have more than that limit that you want to send the job to, you might have to do these last two steps (6 and 7) a couple of times to get your job sent out to all of your connections.
One note: if you have a lot of connections that aren’t in the same city as you’re hiring, and the job requires living in that city, or relocating… make sure you note that in your job posting. There’s nothing like having to disqualify the high-quality resumes you’ll get from LInkedIn because you didn’t take time to add that piece of information to the job posting.
Hope that helps. Good luck finding the right candidate through LinkedIn.
And yes, we’re hiring a Marketing Manager at my company: UnsubCentral. If you’re interested, or know someone in Austin that might be, contact us through this Craiglist posting, or my LinkedIn profile, if we’re connected.