Archive for the 'leadership + management' Category

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How To Use Your Weaknesses To Sell More

In “How To Use Your Weaknesses To Sell More” Jim Logan makes us go through a great excercise:

First, pretend for a moment you’re your main competitor. What traps would you set if competing against your offering? List everything your competitor is likely to say or highlight in positioning your product, service, and company in a way that makes your offering weak and theirs the better option.

Second, stand in the shoes of your prospective customer and list every objection they are likely to raise in evaluating a decision to purchase your solution. This could be everything from lack of time in business to size of capitalization, market share, service and support capabilities, and terms of sale and pricing models.

Now, combine the lists and weigh the most likely objections to your offering…

If you sell anything that requires a face to face meeting, stop what you’re doing, and do this. You’ll be amazed at how much it helps you close sales while still sitting in front of the client instead of having to follow up later (which greatly reduces your chances of closing the sale, btw).

Caring for Your Introvert

Caring for Your Introvert – the funny thing is I’m a sales person, which normally requires people to be pretty extroverted, and I’ve always considered myself an introvert. Good read for managers, btw. (Hat tip: Andy Bourland’s about me page)

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How to be a demo God

How to be a demo God – by Guy Kawasaki.

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How to do what you love

How to do what you love – one of the best essayists around, Paul Graham, teaches us how to do what we love to do. Love it Paul!

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Always be ready to pitch

I learned something this week about pitching your business idea to an Angel: “One of the rules I’ve learned about being an entrepreneur is that you have to always be ready to pitch” from Scott’s Accomplishment of the Week post.

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Guy Kawasaki: The Art of Innovation

The Art of Innovation from Guy Kawasaki, one of those guys I’ve always wanted to call a mentor.

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The Mailroom Guy

I just love our mailroom guy at my company. I just got this email from him:

Ladies and Gents:

I’m writing this note to inform you that in our constant duty to keep cost down on Fedex’s, we’ve came up wit a system although not perfect, but then again what is? that will make everybody here more aware and conscientious of Fedex’s expenses which by the way are very high and this needs to stop, and in the long wrong start saving money to the company by limiting the frequency on outgoing Fedex’s. So please do consider the following underlined rule and iformation herein.

FEDEX’S WILL ONLY GO OUT EVERY TUESDAY AND THURSDAY. However, if you have a Fedex that really has to go other than on those days please let me know and I make sure that it does go out that day. So please let’s make sure that something’s really has to go out before we send it out, as a matter of fact to give you an idea as to how high Fedex’s expenses are, let me just let you know that if this was war we would’ve been losing it hands down. So let us stop the bleeding and be more smart about sending stuff out and in the long wrong we will come out on top and win this expense war, sort of speak. Remember the note that I sent you out yesterday on the new rates for the U. S. POSTAL SERVICE? and the reason behind it, because of the waste and we are the ones ending up paying for this, every year they cry trying to always justify a raise on stamps, and it’s amazing how they play with our heads with this new 39 cents stamp, always leaving room to go to the next step, and that is to increase it into in the 40 cents.

Because ladies and gentlemen, if we don’t watch out our expenses not just here but in our personal lives as well, what sense would it make in trying to become a big of a company as I know we will or a successful person; if you are to waste it all away? entire nations and empires have gone down throughtout history because of this type of reckless behaviour not just for the crazy ways on expending moneys but the irresponsible dominoe effect that it has on people’s lives. So think about it. This is all for now thanking you in advance for your cooperation on this matter.

The prose is eloquent, and totally on target.

Don’t you think it’s more fun to read that email than one that just said “We’re changing our mailing policy, see me if you have questions.”

I’m really glad our mailroom guy cares as much about his job as he does, and I wish more people did the same (not just at my company, at all companies).

The world would be a better place!

Does everyone in your company care this much about where the company is heading? Are they doing their part to make sure it gets there?

M and M and M

It’s all about the middle: M & M & M – “In most things it’s how you start and how you finish that seem to matter most. What I’ve come to realize is that in software development it’s all about the middle. The middle is about morale, motivation, and momentum. It’s easy to get excited when you first start something, and even easier to get excited when you’re about to launch something, but if you can’t maintain that excitement during the doldrums, then you’re in deep trouble.” Good read

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Why I Quit Entrepreneurship and Got a Real Job

Why I Quit Entrepreneurship and Got a Real Job … and what I learned from the experience. – great post. Very insightful nuggets in there… go read it.

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Productive Procrastination

HOWTO: Be more productive from Aaron Swartz dovetails nicely with Good and Bad Procrastination by Paul Graham.

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Corporate Weblog Policy Links

Angelina JolieI answered a question on a listserv today about corporate weblogging policies, basically pointing the person that asked the question to a host of links either about weblog policies, or directly to some policies. Here’s a list of the links, in case you’re looking for a list of good weblog policies because you’re building your own:

While this isn’t an exhaustive list of weblog policies or the like, it’s a good start point… if you’ve got other examples of good weblog policies, post a link in the comments and I’ll add it to the list.

The 10/20/30 Rule of PowerPoint

This is definitely something I’m going to adhere to…

The 10/20/30 Rule of PowerPoint:

“It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.”

Why? Because it’s smart, and it works. Every presentation I’ve ever given that was more complicated than a couple of slides was a waste of my time and the audience’s… back to the basics folks.

Just launch it

Simple means launching something – launching a new product? or a new company? pay attention to this advice: “If you find yourself talking more than walking, shut up, cut the vision in half, and launch it. You can always fill in the gaps later. In fact, you’ll know more about what gaps need to be filled after you’ve launched “half a feature” than if you tried to fill them in before launching anything.”

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How to Raise Money for Your Business

A list of 19 ways to Raise Money for Your Business from Entrepreneur.com… great list!

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What are Frequent Flyer Programs Really Worth? – interesting thoughts on the frequent flyer business, and some great insight too…

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If you could change one thing

– lots of good little tips that have big payoffs

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H.O.R.S.E.

Taking H.O.R.S.E to the next level and building a team at the same time.

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Aggrieved workers face health threat

Aggrieved workers face health threat – study “CHICAGO, Oct 24 (Reuters) – That crummy boss in the window office could be slowly killing you, according to a study of British workers published on Monday.” [via Canuckflack]

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Writing sensible email messages

Writing sensible email messages – a must read.

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On Firing an Employee II

Reading Josh’s post about his recent termination of his assistant last Friday makes me remember my first time to fire someone. His story brought back those same feelings I felt on the night before…

Ugh… firing people sucks.

Great companies aren’t born, they’re grown

Great companies aren’t born, they’re grown

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7 steps to going solo while employed

7 steps to going solo while employed

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Less as a competitive advantage

Less as a competitive advantage

Introversion

I know. My name is Jonathan, and I am an introvert.

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Harnessing your interstitial time

Harnessing your interstitial time – spot on observations and tips for getting things done more effectively and efficiently when life throws a monkey wrench into your plans.

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Anger

“Anyone can become angry—that is easy. But to be angry with the right person, to the right degree, at the right time, for the right purpose, and in the right way—this is not easy.”
- Aristotle

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How To Work For An Idiot

How To Work For An Idiot – luckily I’ve got a great boss now, but this is just too good to read… brings back memories ;)

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Communication Nation

Communication Nation from the founder of XPlane. Gotta spend more time reading this latter.

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Olivier Travers on Contact Forms

Olivier Travers asks a good question here: Are broken contact forms acceptable?

I say no. What do you say?

And, to point out, I finally met Olivier two weeks ago when he came to visit me in Austin. I wish I could have spent more time with he and his wife.

Army Terms

For those of you that know me… you know that I was in the Army and National Guard in the past, so you might hear me say the word “Hooah,” but you might not know what it means… so here’s a definition for you (you won’t find it in the Dictionary):


Hooah (whoı-a) part. {slang, Army creole hıuıah, contr. Hallelujah, used by soldiers, esp. airborn/rangers} 1. Referring to or meaning anything except “no”. 2. What to say when at a loss for words. 3. Glad to meet you, welcome. 4. Sir I do not know sir but will look into it sir. 5. I am not listening. 6. That’s enough of your drivel, sit down. 7. Stop snivelling. 8. Oh shit! You have got to be kidding. 9. Yes. 10 oh well. 11. Thank you, your welcome. 12. Go to the next slide. 13. You’ve taken the correct action. 14. I don’t know what that means, but am too embarrassed to ask for clarification. 15. Amen

And one more for you to know what I did when I was in the Army:

Tanker (tangk’er) n. 1. A dusty, crusty, grease-covered, dirty, sweaty, bright eyed, fuzzy faced, haircut-needing, beer-drinking, underrated, over-worked, underpaid, oversexed, little s%#* who can take a Tank and do more battlefield damage in ten† minutes than a grunt squad can do all day.

Pro-forma Earnings

Ever wonder, like I did until today, what Pro-forma earning are?

What to do when you don’t understand something? Tap into Google.

I searched, and found this article:

Understand Pro-forma Earnings

It’s a good down-to-earth article that should help you understand a little more about Pro-forma Earnings versus Net-Income, as reported using GAAP methods.

I’m still not knowledgeable enought to know a damn thing about investing, but this at least helps me know more about this subject, so I can carry on a conversation about whether or not a company is profitable. This quote is priceless:

“At Investopedia, we like to call pro forma the ‘everything-but-the-bad-stuff earnings’.”

Good advice in that article. Go read it, if you’re still clueless like I am/was.

Patriotic quote

“[I]t is a common observation here that our cause is the cause of all mankind, and that we are fighting for their liberty in defending our own.” –Benjamin Franklin

Rant about Plaxo

I just want to point out how much I abhor people that use Plaxo.

In general, Plaxo users don’t enter complete contact information into their contact records stored inside of Plaxo. This sucks because after a person adds me to their Plaxo database, Plaxo then sends me an email asking me to confirm the details that were entered.

When I see that they didn’t input my phone number, my job title, company, etc… I realize how truly lazy the person I’m dealing with is.

So, then I’m guilt-ridden about not wanting to update my contact record for this lazy fuck that didn’t enter all of my contact information in the first place…

I’ll eventually update their Plaxo record, but forevermore, I’ll remember how lazy this person was/is.

I realize that this person is generally busy, and that they don’t have time to enter all of that information by hand, but damn… All of my contact information is generally in every email I send out. Is it that hard to copy/paste?

My advice to Plaxo users? Take the time to enter all of my contact information before you have Plaxo ask me if it’s up to date. Otherwise, I’ll think you’re terribly vain and lazy.

Thinking

“If two men agree on everything, you may be sure that one of them is doing the thinking.” –Lyndon B. Johnson

Patton and Business

George S. Patton was a famous general in the US Army, and is one of those people that, in my mind, can teach us all a lot.

Jaffer Ali, of Penn Media, does a great job of taking one of Patton’s writings and applying the lessons to business.

We must guard against becoming so engrossed in the specific nature of the roots and bark of the trees of knowledge as to miss the meaning and grandeur of the forest they compose.
–George S. Patton 3/26/1926

How often do you “miss the forest for the trees”?

Owners salary when starting up your own business

I spent some time with my uncle Raymond last week. Raymond owns his own business – Framecrafters, and it’s quite a successful little venture. They make custom frames and framed art for retailers to sell, and do some direct to client work as well. They’re good at it, and do decently well.

I was telling him that someday I want to own my own business, because, in my opinion, that’s really the only way people become independently wealthy these days… and that owning my own business would help me get there, or at least enjoy working a whole lot more (that’s the romantic in my thinking).

Raymond told me to think about the idea of starting my own business, and to remember that most small business owners pay themselves 10 percent of gross revenues as a salary. So, if that’s true, and your business grosses $400,000 a year, you’ll earn $40,000. $500,000 = $50,000. $1,000,000 in gross profits = $100,000 in salary. That’s not true in all businesses, but it’s a great little goal to keep in mind, when I do get around to starting my own business.

Tips for the slacker

This is horribly funny:

Have your Cake and Eat it To from CreativeBits.

This list of 23 tips for how to get away with working as little as possible while at work (from a creative perspective), is just hilarious. I think this one is the best:

Being a team player:

20. When you know that your colleagues don’t have any work, offer your help and tell them you’re in between jobs and you could help out for a few hours. Few hours will not be enough for anything serious, but it will look like you never waste company time.

I swear I’ve worked with people that religiously practice all 23 of those steps.

Mobility inside a company

Jeremy Zawodny moved jobs inside Yahoo recently, and his post about it hit me like a hammer (emphasis mine):

“And on that note, I love the fact that I can move around within Yahoo. Many companies talk about how employees are free to look at internal opportunities, but not all of them make it easy to pursue those opportunities. They throw up lots of barriers, seemingly encouraging their employees to look elsewhere rather than stick around. My experience at Yahoo has shown that mobility is a fact of life. I know of many other coworkers who’ve tried out various roles over the last few years.”

My last job had a “we encourage people to move around inside the company” policy, but I never felt it was really encouraged or practiced well at all, but that may just be my perception. That being said, my perception of that policy did make me look outside rather than inside when it came time to move on.

Congrats Jeremy.

Business Casual: A Question

I’ve got a question for all of you (all four or five of you):

When wearing “business casual” attire, is it appropriate to wear a crew-neck t-shirt under a dress shirt or polo-shirt, or should a v-neck undershirt be worn?

I have been wearing a military uniform for too long to answer this question, as in the military, we always wore a crew-neck undershirt in all uniforms.

Answer via the comment form, please. All answers and opinions appreciated…

Wrong answers

I absolutely can’t stand people that don’t take the time to learn the answer to the question being asked of them.

If people don’t know the answer to the question being asked, I’d much rather hear “you know, that’s a great question, and while I don’t know the answer to that question, I’ll find out for you” if it is their responsibility or job to know the answer than an ansewr that is wrong and can be proven to be wrong in less than 5 simple steps.

Wrong answers from ‘authorities on a subject’ make me not trust those authorities any more, and trust is crucial to an organization that is growing.

Wrong answers make me want to do the work myself.

Wrong answers make me think the authority is so stupid that I won’t ask them any other questions.

Wrong answers make me think that the authority thinks I’m too stupid to know that they’re full of shit.

Being given blatantly wrong answers while the deliverer speaks with that tone that exudes almighty authority feels like being fed human excrement with only a rusty bent fork to eat it after being left in a dungeon for 40 days and 40 nights.

Giving wrong answers is lazy and is the wrong thing to do.

I hate people that consistently give wrong answers and don’t concede defeat when proven wrong… that don’t retreat and admit their inadequacy… that don’t correct themselves.

I hate people that survive just by covering their ass after consistently giving wrong lazy answers.

I also deplore people that won’t ever hold other people accountable.

More Lessons for the Job Seeker

This post is a follow up to my original Some lessons for the Job Seeker post from August of 2003.

I’ve been interviewing to fill a vacant position in my sales organization over the past few months. The position has been advertised for about two months now. I’ve received about 100 resumes and have personally screened every single one of them. Something I’ve found frustrating and interesting at the same time is that 95% of the resumes I’ve received tell me about people that don’t have all of the requirements for the job opening as posted in the advertisement.

You know what that tells me? Lots of people aren’t qualified for the jobs that are being created out there. Lots. That, or the people I really want aren’t a) hearing/reading about the job opening I have or b) aren’t interested in the position. Or, very possibly (probably most likely) I’m asking for too qualified an applicant than I’ll get from an advertisement. I probably really need a personal reference to get the ‘perfect applicant’. Either way, the result is the same for the job seekers who have been sending me their resumes. 95% of them are all equal in my eyes. They aren’t fully qualified, but some of them have better qualifications (on their resume) than others.

So, I’ve been doing a lot of phone interviews. I’ve probably called 50% of the applicants to the position.

I’m also doing a lot of in-person interviews, because I need to see and talk to the people that are interviewing for the outside sales position I have open. I need to talk to them so I can fully explain the job, the company and the oppotunity I have for them. I generally spend and hour and a half with the promising interviewees and less than 30 minutes with the ones I can tell aren’t going to make the final cut. I’ve learned a few things and hope me passing them on here will help someone:

When interviewing for a sales position specifically, and for just about any position, keep these ideas in mind.:

1. Bring a copy of your resume to the interview. Bring 2 or 3 if you can, just to be safe.

Print out your resume on the nice pretty paper you want to use (though honestly if the paper is white and good quality, I’ll like the paper better than if it’s beige or pink or has ruffles), all formatted in the format you’d like it to be seen in, and bring it to the interview for me.

All but 2 of the resumes I’ve received from applicants have come in through some-sort of online application. Either emailed directly to me, or forwarded through a job-board. None of the resumes coming through an electronic application system are presented well. They’re readable, yes, but they look like crap, and span two or three pages when printed from Outlook. Sometimes the characters in the resumes weren’t ASCII text, so the pretty bullets the person used in Microsoft Word got translated to question marks when copied and pasted into a form online and then emailed to me, the person responsible for hiring. So, those applicants that bring me a nice pretty resume and give it to me at the beginning of the interview always get a leg up on the other applicants for at least 5 minutes. It shows me that they care about the impression they make on me. That’s important in sales (and in most other jobs).

2. Dress Sharply.

I’ve said this before, but wear a damned suit if you a guy or nice business attire if your a woman. I don’t care what the job is, it almost never hurts to over-dress for a situation, but almost always hurts to under-dress. I personally wear a suit to the office every day, and if I’m wearing one when I shake an applicants hand, and they’re not even wearing a tie, it immediately makes them feel badly. I’ve had two applicants tell me “I honestly wish I’d have dressed up more for this interview” while in the interview with me. I don’t make an issue of the situation or their dress in the interview, but in my head, when they’ve said that my first thought was “Well, then why the fuck didn’t you dress better?”

Dress up for that hour folks, it can’t hurt.

3. Ask plenty of questions, or at least ask really damn good ones.

People that aren’t good at interviewing will talk a lot. I’ve caught myself talking waaay too much in interviews. I’ve let the interviewee take control of the interview, and that helps elevate the interviewee in my mind. Take your cues from the person interviewing you (if they don’t like a lot of questions, don’t ask too many, but ask good ones. Here’s the scenario I’m in as a hiring manager: I’ve interviewed 25 good applicants in person. I can honestly only remember two of the interviews right this second without my notes.

Those two applicants too control of the interview (as much as they could) and asked a lot of really good questions. I remember them for two reasons: a) I am looking hire someone with good in-person sales skills and b) I feel like I need to know more about those two people so I can decide which one I want to hire. The other 23 applicants I’ve interviewed in person don’t stand out enough in my minds for some reason, and I have to believe it’s because they didn’t ask enough questions to know if they wanted (or could do) the job I need done or they didn’t ask the right ones.

“Needs analysis” is a big part of consultative selling (which is what I like to see in my employees that are in sales) and those two applicants did it well.

4. Be enthusiastic

I’ve interviewed two people in person that sounded great on the phone, but turned in to duds in person. I understand being nervous. I’ve been there (all of us have). I can empathize with people that might not be at the top of their game during the interview (we’ve all had bad sales calls). Waht I can’t accept is pure apathy. I can’t accept or enjoy someone that doesn’t seem interested in the job during the interview and then ask for the job at the end of the interview.

In sales (which is what every interview is) you have to know when to ‘ask the customer to buy’. In an interview that step is the “I really want this job” statement from the applicant. It’s the pistachio in the ice-cream. If you act like melted ice-cream during a 30-45 minute interview and then all of the sudden throw a pistachio at me, I’ll probably just spit it out, because the ice-cream was mushy. Act like you’re interested even if you’re not. I’m the one with the job to offer and you’re the one looking. Act like you’re interested in it and you might get the offer. If you don’t act interested, you won’t.

5. Be prepared for a second interview. Don’t reschedule it after it’s scheduled.

I want to hire the right person the first time I fill a position. So, I’m going to have a second interview with the truly qualified applicants. I’m going to have someone else interview them for me… maybe role-play a sales call… maybe just come in and say hi. It’s going to happen. If you want the job, don’t re-schedule the second interview. That’s the one where you’ll get the job offer (it might not happen until the third or fourth interview).

If you reschedule the second interview, where I’ve got two other people lined up to talk to you, you’re hurting your chances. Not with me, but with those two other people that might be talking to you. They’ll probably remember that you bailed on the first one (for them) and their time is probably very valuable to them. Don’t give them a reason to doubt that you know that, especially for a sales job. They’ll think that’s how you’ll treat clients.

6. Don’t try to change the job before you have it.

If the job doesn’t sound like something you want to do, ask more questions to be sure that your impressions are correct. If the job truly sounds like a wrong fit, say so. If you want to do something other than what’s being described and detailed for you, say so in the interview. That position may be open somewhere else, but don’t try to change the position that’s being discuss into something else in the interview. If you’re looking for a career path (let’s say the job opening is for an entry-level position and you’re seeking something that requires more experience, or that you need more pay, say so, but also be prepared for an answer like: I’m sorry, that’s not what we’re hiring for right now, and then make up your mind about the job that’s offered to you, if it’s ever offered). Don’t change the job in to what you want it to be, take the job for what it is, or don’t take it.

7. Be ready to pass a thorough background check.

I won’t go in to too much detail here, but, more and more companies are running complete background checks: drug tests, driving record checks, credit history checks, resume detail verification, and reference checking are all things that you might have to go through after you’re offered a job and before you can start working. Some companies will allow one or two discretionary ‘problems’ to go through the HR department with an “ok to hire” stamp, but some times they can’t. If the job requires driving, have a clean driving record. If it requires handling cash, have a good credit history. If you don’t, give it your best shot, but, if you can, keep your background clean.

Changing media landscape

Here’s a perfect example of how and why personal blogs will change the media landscape of the future:

Mark Cuban has a weblog.

You see, before Mark Cuban had a weblog, he had enjoyed being a media whore, and he had to be to get the press coverage he adores. He had to create attention in the media to get his message out. He no longer has to do that but he still can because of who he is. He’s already publishing corrections to stories written about him, and pointing out bad writers (in his opinion).

I’d argue that before Mark started his blog, blogs were still relatively small in the world of readership on the web, but… by starting a blog, Mark will introduce the concept to millions of sports fans in a casual manner. Basketball followers will, in droves, be able to follow Mark’s own words without the filter of journalists…

Pretty damn powerful, in my opinion.

Mark Cuban may just be the guy that changes the face of blog publishing. I know I’ll read his weblog, just because I like to keep up with weblogs, but I also know that my brother will read it, just because he likes to keep up with the Mavs…

How long does anyone wanna say it’ll take the major sports news organizations out there to start their own blogs for their writers? How long until we see some more major business people blogging for the PR value of it alone? [via Scoble and links via A Penny For...]

Quote – Successful People

“The only thing that separates successful people from the ones who aren’t is the willingness to work very very hard.”

Helen Gurley Brown (1922 – )
Editor and writer, Cosmopolitan magazine

Leadership Lessons from JetBlue

Norm Brodsky wrote a wonderful article today:

Street Smarts: Learning From JetBlue

One day flying JetBlue, I found myself being served by David Neeleman, the airline’s founder. When was the last time you met your customers and asked how you could better serve them?

Truly a fantastic lesson on how to stay in touch with your customers… and not just the really big ones… all of them…

I’ve worked in environments before where the big guys (or gals) said they wanted to get in touch with the customers more often so they were going to do something like a) ride along with sales people randomly, or b) go cold-call on customers on their own, or c) go visit with the troops when they weren’t ready, or d) spend some time on the production line, or e) the list goes on. But…

I’ve never worked somewhere where the big guys and gals actually followed through on their promises to do so… At JetBlue, it’s nice to know the big guy follows through.

Good Reading from February

A few links from the month:

Note to Job Seekers – email address tip

If you’re applying to a job, please keep the email account you’re using to collect responses to your application clean, so you can receive emails from the hiring manager. The fact that I got this message twice from the same candidate’s two different yahoo accounts listed in their resume just took that candidate off my list:

Your message was rejected by mx2.mail.yahoo.com for the following reason:
   delivery error: dd Sorry, your message to [email protected] cannot be delivered. This account is over quota. – mta118.mail.sc5.yahoo.com

Keep your email account cleaned out when applying for a job.

Friday the 13th: Bad Luck

Today was definitely Friday the 13th.

I don’t post about the office on this weblog very often, but today was just one of those days. I’m a sales manager at work, and today, my “star performer” told me she had been offered a job at another company.

That means she’s leaving.

Ugh… can’t tell you how hard that hit me.

You see, I’ve been trying to build a new business around online advertising sales for my company for the past year and a half, and I’ve spent a lot of time teaching, training, and learning. I’ve really put a lot into getting my “star performer” to the level that she’s at right now. When I started at the office, this person was pretty green. I had to mold her into the sales person I needed her to be, and she took it well. Very well, and she’s become successful.

This year, my company gave her an award for improving so much. That made me feel very good about what I was doing and where we were heading.

Then, today, she tells me she’s leaving.

As her friend, I can’t help but be happy for her, and excited about her opportunities… but as her boss, I can’t help but feel overwhelmed and stressed about the pressure this will put on top of all of the rest of the pressure I’ve put myself under trying to build this new part of our business.

We’ll get buy without this “star performer” but this sets up back a step or two for the immediate future.

I’ll post a note on Monday about the opening I need to fill, but, if you know someone in Austin that wants to sell online advertising at a local media company, please send me their resume.

Managing Smart

Are you a manager? Do you want to be a manager? Do you work for a manager?

Answered yes to any of those questions?

If so, read How to manage smart people by Scott Berkun.

Quick article that’s full of great little tips like:

The following phrase is one of my favorite tools as a manager: What do you need from me in order to kick ass on this project? Asking this question of a report invariably scares the shit out of them. Its a cut to the chase, where you, as manager, lay out on the table the magic wish list of possibilities, and asks them to put their cards on the table. If a good discussion ensues, you then have the opportunity to actually deliver some of the things they might need. All the pet complaints theyve been harboring have a chance to surface, and perhaps, simply fade away in the face of your brutal honesty and openness as a manager.

NAA Connections Day Three

The last day of Connections was really just more of the stuff you’ve read in my past two accounts of my experiences at the conference.

I attended fewer sessions on Day Three than I did during the other two days, I think mainly because I realized (or percieved) that I wasn’t really getting anything out of the sessions. The two sessions I did attend on day three really were worth attending though. I attended the Buzz Sessions meetings and a one entitled Registration Revisited. I also spent time meeting with vendors, other online newspaper people from similar markets and clients. This third day was much more enjoyable and productive than the first two…

Buzz Sessions: The Buzz Sessions were five small group discussions with topics like Print to Web (taking newspaper display ads and putting them online), Creating spanish-language websites, Essential website redesign, Multimedia (and how to use it), and one other topic (that I can’t remember). I sat in on two of the five little groups: Print to Web and Multimedia. Both were great little discussions. The overall thing I take away from the meeting was that newspapers are really trying to figure out how to use the distribution channel that the internet is as a way to really transform themselves from just ‘printed newspaper companies’ into ‘content and delivery’ companies. Every size and every shape of newspaper was represented in these buzz sessions and a lot of great sharing took place. On the topic of Multimedia, there are some really cool things going on out there, if you take notice… For example, when SignOnSanDiego.com was putting pictures and movies of the wild-fires that afflicted Southern California this summer… did you know that they found cell-phone camera phones the easiest and most manageable technology solution for getting that content back to the newsroom for production and posting online? Not some $20,000 or $100,000 video set-up. A bunch of stupid $200 cell-phones with cameras built into them and an army of folks to go take pictures. That ingenuity and creativity in this space really amazes me sometimes… cell-phone camera based movies… such a simple solution for web-ready video…

Registration Revisited: Wow! Great presentation and by far the most attended and interesting discussion throughout all of Connections. We heard from Belo Interactive, Tribune Interactive and the Arizona Republic’s online folks… Belo and Tribune are truly leaders in the online registration field. AZCentral just launched ‘lite registration’ last September. Belo and TI have been at it for 4 and 3 years respectively. Belo and TI are just now starting to be able to monetize their registration data effectively for advertisers (and are starting to try and figure out how to use their registration to serve their users/online readers). AZCentral is also just starting to sell advertising based on their registration data. The overall feeling I get coming out of the session was that registration is coming to a newspaper site near you soon. If you’re local news site doesn’t require registration today, trust me when I say that they’re thinking very hard about doing it. Very hard… all of them. And when newspapers do it, I can tell you that TV, radio, and almost all other news-content websites will start following. The leaders are doing it. Their readers aren’t complaining at all (100 complaints in 1.6 Million registrations in Arizona isn’t complaining). It’s coming folks. And I dare say paid premium content online is coming next… It’s already here in some local news markets.

I didn’t attend the presentation on The Transformation of Advertising, though I wanted to. I heard that it was all about how TV is going to change… the person that told me that also said that 99% of the presentation had very little to do with that newspaper companies can do to affect TV advertisers… I guess I’m glad I didn’t go to that one…

I met a lot of great people at Connections, but overall I’m coming away slightly disappointed. My company spent a lot of money to send me out to this conference. I invested a lot of time that could have been spent in front of clients. I expected to really get to learn a lot at this conference, but, in the words of a peer “everything we talked about was ‘old-hat’”. I sat next to the marketing director of a small paper in Arkansas on the way home, and she was very disappointed too. In her words the conference was “more form that substance”.

Will I go to next year’s Connections? Yes, most likely, but only because it’s in Dallas, and I can turn it into a week-long trip to visit clients, not because I think I’ll get anything out of the conference. Can I do something to make the conference better for all attending by joining the planning committees? Sure, I think I could, but do I want to? Don’t know the answer to that.

NAA Connections Day Two

Hmmm… I have mixed feelings about the second day of the NAA Connections meetings… Where should I start?

I guess I’ll start with the fact that the official NAA blog hasn’t been updated to actually reflect anything happening at the conference on Monday. It jumped from Sunday to an advertisement for the Tuesday session. There are any number of reasons for this, but I think a big reason for this is that the whole “we’ll blog the conference” was a good idea, but isn’t really something traditional newspaper people understand, so they haven’t committed to it. For example, they asked people to participate on the blog, but didn’t actually tell anyone the URL or tell them how to add an entry… just a thought. The blog was most likely an addition thrown into the mix at the last minute without any real understanding of how to use it.

Anyways, I attended a few sessions today:

Fighting for Recruitment Revenue – This was an hour or so presentation by Mark Mehler and Gerry Crispin, the guys behind CareerXRoads. Great presentation. Probably the most well presented stuff all day. Gerry and Mark presented the results of their latest study on Hiring Practices (which is supposed to be online here, but isn’t according to Safari… actually, it looks like that’s a redirect to a download of a Word Doc) [Press Release] and interjected their thoughts and answered questions from the audience throughout. Great overview of what Gerry and Mark see as ‘leading indicators’ in the hiring space, and some great actionable information for the recruitment space.

Future Focus: Trends that Will Shape Online Real Estate Revenue (not online anywhere that I can find) – Very good panel. Very good.

Panelists were: Bob Birkentall, Tribune Co. Real Estate Strategy Manager, Robert Kempf, Cape Cod Times Internet Business Development Manager, and Dave Coglizer, eBay. The Moderator was Tony Lee, Editor in Chief and General Manager, The Wall Street Journal Online Network.

The panel presented the 10 trends they see shaping the future of the real estate market. They were:

Trend 1: Home Sellers Take Control – Every aspect of sales will be measured and sales channels that don’t produce sales will get eliminated from the marketing and advertising budgets of home sellers. If an advertising channel’s results aren’t tracked and reported, it doesn’t exist.
Trend 2: Expect Significant Growth in New Property Types – Disappearing boundaries will boost demand for vacation homes, recreation land, time-shares and low-management commercial properties. Ebay is already playing in this field.
Trend 3: Online Brokers will Boost Competition, Cut Commissions, and Weaken the “Realtor” Grip – Data is available to all, propelling the growth of discount brokers, For Sale By Owner sites and other low-cost marketing efforts.
Trend 4: Sellers Demand to Receive Their Own “Home Page” – (now this is a cool idea) – Newspaper sites (and every other medium for home sales) will create ‘portals’ for clients’ homes to help speed the sale process.
Trend 5: Auctioning Homes will become a real alternative – Online auctions will solve sales issues for many types of properties and their sellers. (Dave shared with us an annecdote that “50% of all homes sold in Australia are sold through an auction” noting that it’s just part of the culture there and has been for about 20 years).
Trend 6: RETS is here, while VOWs and IDX systems are already old news – With a data standard emerging, transaction information will flow easily and targeted internet marketing will blossom.
Trend 7: E-commerce replaces call centers as online up sells print – Self Service becomes the preferred online client experience and print emerges as a “premium” opportunity for the advertiser.
Trend 8: A la carte systems embrace online – From lawyers to appraisers to inspectors, the entire home sales process will be faster and cheaper on the internet.
Trend 9: The future of the MLS is fuzzy.
Trend 10: Online Real Estate dominance is still up for grabs – The jury remains out on whether newspaper websites can become the online equivalent of print for most home buyers and sellers.

Competing Against New Threats – What a waste of my time… but not because the content and presentation wasn’t useable, mainly because of the fact that the panelists are probably 10 times more technologically savvy than the newspaper business. The panelists were Mark Pincus, co-founder and CEO of Tribe Networks Inc, Mike Downey, director of business development, Overture Services, and Dan Finnigan, executive VP and general manager for Yahoo! HotJobs.

Mark presented Tribe.net well, but I honestly think 95% of the audience had no idea what he was talking about… Mike told us that Overture wasn’t a competitor to local newspapers, but rather that we were a desired partner, and Dan talked, but about what I honestly can’t remember (he wouldn’t speak into his microphone). My favorite quote from Mark was that “newspapers don’t have a chance in local search”. Whether that’s true or not, I couldn’t tell you, but hearing Mark say it at a newspaper conference was funny. I can tell you that newspapers on a national level don’t have a chance to compete with the likes of Google or Yahoo in the local search market, but there’s no telling that someone out there couldn’t build a model that works in their own market. I could see NYTimes Digital putting together something that worked for Boston, or WPNI putting together a solution for D.C. You just never know, ’till it happens.

Overall, this panel wasn’t very useable… The audience didn’t ask any questions, and that’s always a sign of disconnect between the panelists and their topics, and what the audience is looking to hear. I for one would have much rather heard about how newspapers can compete with the likes of online yellow pages (especially considering that Superpages is really expanding into the local online market again) or ways to compete against HotJobs or Monster rather than hearing about how they ‘want to partner with newspapers’. The topic was “competing” and the panel didn’t deliver.

I will say that it was great to meet Mark at Tribe.net, and I’m hoping we’ll be able to talk again soon.

I didn’t attend two sessions because they ran concurrently to the ones I did attend: Ultra-local Content and Services and Ultimate Election Coverage. These two sessions also seemed to focus on content rather than on advertising, and thus I was more interested in the other meetings/presentations I attended.

I’m really looking forward to the “New Online Business Plans from NAA New Media Fellows” presentation on Tuesday and “Registration Revisited”

Sorry this blog report isn’t more full-featured, but it’s been a long day folks… I sure wish the NAA New Media folks were really blogging the conference, but instead they’re showing that ‘newspapers don’t get blogs’ — something I hear all the time from my friends that know blogs…




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