Making Progress = Time to Ship?

I’m making progress.

When I feel like I’m moving the needle on a project, I experience a lot of feelings: happiness, elation, excitement, challenged, productive, smart, and even a little trepidation or fear. But mostly the good stuff.


Is it our endorphins taking over? Is it the feeling of accomplishment, or pending accomplishment? The knowledge that what I’m working on is closer to completion?

And is the fear really the fear of “what will I do next?” or “what if it doesn’t work? And I prematurely dreading the pending completion, and subsequent vacuum of “stuff to do”?

Are projects ever really complete, or do they just continue to morph and grow? If so, will I ever ship the damn thing?

That whole line of thought got me thinking about the question:

What’s the minimum viable product I can launch, to start getting some feedback about what I’m building from people other than my friends, who are likely to just tell me that “it’s great” or “I’m impressed” but aren’t actually likely to ever be my customers?

So I read What is the minimum viable product? at Venture Hacks.

Why do we build products in the first place?

In the end, we hope to be able to launch product to lots of customers and have them give us money so that we build a great business.

So, I’m working on this project, and have built five customer facing web pages, integrated two outside vendor’s code/services, and I keep having ideas interuport my active work on the project.

I finally created a TODO.txt file that I’m storing on the server, so that I can keep track of those ideas, while getting them out of my head, so that I can stay focused and “heads down” on the tasks at hand, and as of today, all of the pages are pretty much ready to show to the public.

So, I think it’s almost time to launch the product. Need to finish up a little more development work, line up two key biz dev deals, and get it live. Probably next week!


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