Monthly Archive for December, 2008

blogmarks for 2008-12-30

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Quick Note: LUV vs. AA pricing

I got an email from Southwest Airlines today, touting a sale to Las Vegas this spring. 50% off. That’s good!

I have a trip planned for Las Vegas from January 11 – 13, so I clicked the link. Read that their fare sale starts on January 13th, so I knew I wouldn’t get their fare sale prices, so I just searched their site for pricing on regular tickets (Southwest has always had great prices, so I figured I’d check them out).

Their search engine showed me that my round trip would cost me $700 or so… which is pretty rediculous for a flight a) to Las Vegas from Austin, Texas, and b) for any flight on Southwest anywhere…

So, I went to AA.com, and check American Airlines‘ prices for a flight on the same day. The result: $150 round trip.

Sold. Flight booked.

See you in Vegas at Affiliate Summit West 2009, if you’re going (and if you’re not, you should think about it – it’s one of the best performance marketing shows out there, and it’s run by the two best people in trade shows today: Shawn Collins and Missy Ward).

blogmarks for 2008-12-26

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blogmarks for 2008-12-22

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blogmarks for 2008-12-18

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blogmarks for 2008-12-17

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From a Baylor Fan on How To Cope with being in Last Place….

I got this from a friend on Thanksgiving this year. It’s no secret I went to Texas A&M, which has been doing pitifully in College Football lately. I got a good chuckle out of this:

From: Roy Hayhurst
To: John Engler
Subject: Fwd: From a Baylor Fan on How To Cope with being in Last Place….
Date: November 23, 2008

John: I thought of you when one of my Baylor alumni friends sent this to me. Hope you’re well and all of you have a Happy Thanksgiving. :)

From a Baylor Fan on How To Cope with being in Last Place….

I wanted to share some thoughts from the hit book, How to Handle Being The Worst Team in the Big XII South. This book, originally authored by fans of Baylor University, with foreword by Oklahoma State, has been a work in progress for 25 something years now.

Now that we have handed that prestigious torch off to your school, and it looks like it will stay that way for quite some time, you and your Aggie friends may want to really get into this material. Here are some highlights:

Chapter 1. Bring up past records when discussing your program with friends. The best way to do this is to start from the present and go back through the past until you can find where you have more wins than “x” team. Inconsistencies in time frame do not matter – it can be 5 years for one team and 45 for another.

Chapter 3. Find other parts of your athletic program that you can be proud of and meticulously learn and promote their accomplishments, no matter how embarrassing the sport. Baylor has done this recently with women’s basketball, tennis, and most notably, track and field (Olympic gold medalist anyone?). Rumor has it that your men’s club lacrosse team is pretty awesome. Just throwing that out there.

Chapter 5. Find a couple of solid scapegoats and complain tirelessly about them. Your fan base has already advanced far in this area, with “Shermione” and “$Bill” taking the brunt of this effective relaxation technique.

Chapter 10. Pick a team to hate and root for their failure. For Baylor fans, this has been you, and look how well it’s worked! It’s like The Secret – the power of positive thinking. It’s very refreshing to change the channel from a frustrating loss and watch your sworn enemy fail. You may have to really dig deep here – you want a team that is average to pretty bad. You losing and them winning is a double whammy, so don’t set your sites too high (UT/Tech). Arkansas is a good start, they’re down this year.

Chapter 11. THIS IS A BIG ONE. Focus on moral victories. This chapter has a lot of content, so really pay attention to it. Within the umbrella of the moral victories chapter you’ll find subsections such as: a) Don’t pin your hopes on winning the game, pin your hopes on covering the spread. The spread is key, and beating the spread will bring you years and years of joy. b) Get excited about first downs. These may be harder to come by than you think, so really cherish them. c) Find remote stats that can highlight your improvement. Really dig into improvement. This should be a buzzword to use in the coming years.

Chapter 12. Talk about the other redeeming qualities of your school. This is tricky, because it’s actually really dorky to engage in academic smack talk, but, if done correctly, can deflect the focus of a conversation away from your school’s crappy football program and onto other areas where the playing field is more level. Now, I’m tailor making this to A&M a little here, but I would recommend you focus on your strong engineering and business school reputation, and don’t forget to bring up your various traditions! People never get tired of hearing about this.

Chapter 14**. Find another school to support on the side. This chapter is very controversial and was only added in later editions. I myself never went down this road, but several of my friends found a great deal of relaxation and comfort in finding a side school. While immediate family connections are the best (grandfather graduated from Penn State or mom and dad met at Florida), it is also valid to dig deep into your family’s history to find that great aunt that went to Alabama or that second cousin who got a masters at USC. The further away the school, the better. Claim that you have been watching them for years – especially as a little kid growing up. This helps ward off eye rolls and front-runner accusations from your friends. **Note: though highly successful, this chapter can be very dangerous, and is probably the only method that will incur hatred from fellow alumni and students. Use Chapter 14 at your ownrisk. Advanced students only. I’d say you’ll be there en mass around 2013 – although seeing how your fan-base is bailing after 3 losing seasons out of the past 24, you may be there as early as 2010. Talk about advanced students!

That’s it folks. I’ll send you a copy for free – we’re so excited to share this with a team not named Baylor. And you may read this and think: wow, Baylor is pathetic. This is really sad stuff. No, no! This is you! This WAS Baylor and now IS your school! I’m talking about what you and your fan base will be and have already started saying and doing.

So there you go. Gig ‘Em.

blogmarks for 2008-12-16

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blogmarks for 2008-12-15

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blogmarks for 2008-12-14

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Charlie Brown Ad Agency

Merry Christmas Everybody:

blogmarks for 2008-12-13

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blogmarks for 2008-12-12

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Mandles: Candles for Men

LOL:

Mandles: Candles for Men. 1% Wax, 99% testosterone. Mandles come in a variety of scents: Chuck Norris Sweat, Raw Meat, Wet Dog, Pigskin, and many other manly scents. so get your mandles now.

blogmarks for 2008-12-11

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blogmarks for 2008-12-08

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Inbound Leads Are Priceless

Love this video:

blogmarks for 2008-12-07

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blogmarks for 2008-12-06

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blogmarks for 2008-12-05

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blogmarks for 2008-12-04

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blogmarks for 2008-12-03

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blogmarks for 2008-12-02

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Dell – Is it shipped or not?

I ordered a new computer monitor from Dell last Friday. Black Friday.

It “shipped” according to Dell, on Monday, 12/1 at 5:17 p.m. (that’s when I got the email from them).

How come at 5:00 p.m. on Tuesday, they still don’t know what shipping carrier it’s going out on, or what the tracking number is? Or for that matter where it’s being shipped to? (See screenshot below, click for larger version)

Seriously. The item is “Shipped”. I can see that plainly on the order tracking page.
But the Carrier and Tracking Number aren’t available?

I’m in Austin. Dell is in Round Rock. It’s about a 30 minute drive, at most. I wouldn’t mind driving up there to pick up the item too… though I understand that’s probably not very efficient for them to offer…

But seriously, is the item shipped? Or just ready to ship?

Their interface is a bit confusing.

updated on 12/3: The monitor arrived today. I love it, but oddly the “order status” page still can’t tell me if it’s being shipping by a certain carrier (it was UPS) or what the tracking number was. Not a very good customer experience.

blogmarks for 2008-12-01

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blogmarks for 2008-11-30

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