On Wednesday, I flew to Minneapolis to meet with potential clients, and I have to say that I was impressed. We met with one of the largest retailers in the country, and they’re finally starting to ‘get it’ when it comes to the importance of the internet, and online marketing.
I’m looking for big things from that client in the next two or three years… maybe not directly, but indirectly in that they’ll really start pushing the envelope and that’ll make others in their industry follow them because they’re doing it. I can finally say online marketing (in my opinion) is really starting to come back, and it’s not the dot coms that are pushing the business… It’s the big box retailers that have so much pull in their industry… that’s just great news to me.
We also took a trip to the Mall of America in Minneapolis in the evening, and had a great time. I had the opportunity to take my colleagues to a Rainforest Cafe, which is a fun restaurant, and then we walked around the mall looking for holiday specials… we didn’t really buy anything though, because the prices weren’t any better than they are back home, and I personally didn’t feel like lugging more stuff on and off an airplane just so I could say I bought something at the mall.
We didn’t ‘make the sale’ we set out to make, but we did learn a lot about how the client we were meeting with is starting to operate. Overall the trip was worth making.