Interesting developments at Google: Google’s got a secret all want to know
There’s a new corporate secret out there that’s as closely guarded as Kentucky Fried Chicken’s original recipe and Coca-Cola’s soft-drink formula. It’s the method Google Inc. uses for ranking Internet search results.
A top ranking on Google counts, because being high on the list when a user types in a particular keyword search is as good as creating a massive billboard promoting a Web site.
[via the best internet marketing resource out there: marketingfix, thank you very much]
If you ask me there are plenty of ways to get your Google Page Rank up.
The easiest way to think about getting your Page Rank up is that the process is just like building a brand new retail store in any locality.
The first thing you have to evaluate is location. Where to put the store? A lot of that answer depends on what kind of store you’re building. What kind of foot traffic do you want? Lots of buyers or lots of shoppers? Getting a great location is the equivalent of getting a great domain name. The majority of the really good ones are gone (I got stuck with inluminent of all things) but you can still find one. We found MarketingFix.com not more than a month ago. So, find a good location. It should be closely related to the topic that you’ll be writing about, or the product that you’ll be branding (selling).
The second step in building a retail store is to become the place that people go to shop for the products you’re selling. Not just a place, but the place. In the web that means: become an authority on the subject that you’re writing about, or the product you’re selling if you’re an e-commerce type of site.
Ok, that may over-simplify what I’m trying to make a point of here, but think about that local resource you had in your hometown that you always thought of when you needed something? It might be your local hardware store that had that old guy that could answer any question your dad had about fixing something… it might have been the local flower shop and the gardener that could tell you how to grow your favorite plant… it might have been the local meat market butcher that could tell a good cut of steak from a cheap one. Those were your local ‘authorities’. The web has them too: C|Net, NYTimes.com, WSJ.com are all ‘authorities’ online. I bet in your field of writing, or in the market that you’re selling into, there are authorities too. Your goal should be to become on too… a way to do that is to write content that’s relevant and useful to people and have those other authorities link to you, effectively giving you a reference in the digital world. Become an authority, get more people to link to you. Get better people to link to you for authoritative reasons.
Wanna know the fastest way to get Google to crawl your website? I’ve never submitted inluminent/weblog to any search engines. They found me through a link from Scott’s FuzzyBlog! they day after I launched this weblog. I’m sure of that. A link from another site with some decent traffic will do wonders for your search engine crawl rate. Guaranteed.
The third is to just keep building your business. Steady and strong… you’re not going to be an overnight success, but you will be the market leader if you continue to build your business based on sound principles. The same goes for the web. Continue to write about your subject. Update your homepage, and content as frequently as you can with new and relevant information. Search engines like fresh content, not just because its fresh, but because as you present new and fresh content, more people will spread the word about your new content, effectively increasing your level of ‘authority’ on that subject.
The last principle in building a retail store is to use avaialble technology to build efficiencies… In the web linking world, what we’re talking about is to use technology to play the search engine’s game. A few tips, but by all means not an exhaustive list:
- Don’t use dynamic URLs. If you use a dynamic content management system, use something like mod_rewrite with Apache or ISAPI_Rewrite if you’re using IIS to serve your web pages. It’s a little more work than just using the stock CMS I’m sure, but it’ll be worth it in the long run.
- Put your keywords in the URL of the web page. Click the ‘date’ posted below for this story. Notice that the URL will also look a lot like the title of the web page you’re on? That’ll help you’re page rank some.
- Put your keywords in the <TITLE> tags of the web page. Again, that dynamic CMS can do it, just take a little work.
There are more things you can do to help your Page Rank, and I’ll get them all together in on coherent article someday… hopefully with better analogies too (note: I know absolutely nothing about building a retail store. Nothing.)
It really all comes down to principles, ethics and doing the right thing. If you do that, and continue to do that all the time, no one can fault you, and generally, Google will like you. Try to cheat and you’re only screwing yourself.
Some examples of high results listings:
MN500 (#1 result)
also see: microsoft mn500 (take that Microsoft). (just look at the page that google sends people to… see the referrers at the bottom?)
“starting a shareware business” (#1 – not bad, considering O’Reilly published the articles)
Apple iPhone Rumor (#4)
moveable type templates (#4)
ctrl-alt-del does not work windows xp (#4 – not too shabby for a Macintosh focused site)
XP Tip (#9)
This one’s too funny not to point out:
“i shop at tom thumb” (only result — who searched for that I wonder?)
Sometimes I think I should be a consultant on this sort of thing… then I realize I may not really know what I’m talking about… this might all just be a fluke.