Ethics and Values matter

Today, I read an interesting article on the Motley Fool about how to judge a stock’s value based on the Media Quotient of that stock. I’m really not interested in calculating the MQ of a stock, but, I am interested in this quote from the article:

When customers have a choice . . .76% of US consumers would switch brands based on a company’s image; 55% said they always take into account a company’s ethics and values when buying products or services; a Wall Street Journal survey found that ethics and values were the most important corporate attributes in assessing the value of a company.

Hmmm…. makes you think huh?

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